Tech · channel analysis

Matt Tutorials - what's actually working, and what isn't

Tech · 15-min uploads · 55K subscribers · started 2020 · ~0.9/week
Est. ad revenue$34–$136/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 179 most recent of 259 long-form uploads. One of the tech YouTube channels we track. Visit Matt Tutorials on YouTube →

In Matt Tutorials's own words
With calm, step-by-step, in-depth tutorials I help you create and optimize your website and online marketing. I have been creating and optimizing websites for clients since 2004 and for years I have my own web development agency, a national hosting company and 2 web shops with physical products. I...Based in NL

How many views does Matt Tutorials actually get?

This channel runs on hits: its top 10% of videos pull 52% of all views and its biggest is 42.9× the median, so the median upload (6K views) is the floor and the big numbers are the exception.

6K
median views
42.9×
top vs median
35%
hit rate (2×+)
52%
views from top 10%

What is Matt Tutorials's most popular video?

Its biggest hit is "Google (My) Business Tutorial | A Step-by-step Guide" at 249K views - 42.9× the channel median. The other top performers:

Video titleViews
Google (My) Business Tutorial | A Step-by-step Guide249K
How to Make an E-Commerce Website | Elementor Pro & WooCommerce161K
Yoast SEO Tutorial 2023 | A Step-by-Step Guide to Setup Yoast SEO118K

Which titles work best for Matt Tutorials - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Google (My) Business Tutorial | A Step-by-step Guide249K
How to Make an E-Commerce Website | Elementor Pro & WooCommerce161K
Yoast SEO Tutorial 2023 | A Step-by-Step Guide to Setup Yoast SEO118K
How to Speed Up Your WordPress Website with WP Rocket ⚡Tutorial104K
Google Analytics Setup Tutorial 202492K
LiteSpeed Cache Settings Tutorial 2023 | Step-by-step Setup Guide87K
Security Key Setup Tutorial Step-by-Step | Google, Apple, Meta, Microsoft, Dropbox, Amazon82K
How to Migrate WordPress Website With FREE plugin (up to 100GB)77K
Rank Math SEO Tutorial 2023 | A Step-by-Step Guide to Setup Rank Math75K
Wordfence Security Plugin Tutorial | Step-by-Step Setup72K

And the uploads that underperformed for this channel:

Video titleViews
Gamify WordPress | Progress Planner 20252K
Roadmap on your website with Upvotes and Comments!1K
Learn Rank Math SEO in 7 min!1K
AI Web designs and SEO Texts (ChatGPT & Midjourney)1K
Your Competitors Are Using This: The AI SEO Toolkit for Brand Mentions1K
Multivendor Marketplace Tutorial Quick Setup1K
How to Backup WordPress Using 3-2-1 Backup Rule - Set and Forget Simplicity1K
Gravity Forms Alternative (SAVE 95%)1K
QUICKLY Set Up a WordPress Website - Including Design1K
Guided Selling for WooCommerce | WP Guidant Tutorial 20251K

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 179 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - Matt Tutorials
Includes a year28% of videos
+193%
Starts How / Why / What20% of videos
+85%
Short title (≤6 words)17% of videos
-67%
Has a number49% of videos
+66%
Best / top / worst / ultimate8% of videos
-66%
Uses (brackets)9% of videos
-59%
The title formula for Matt Tutorials

Lean on includes a year and starts how / why / what - they lift views the most on this channel. Go easy on short title (≤6 words).

short title (≤6 words) drags views 67% below par here - worth easing off.

What keywords does Matt Tutorials rank on?

Weighted by views, the topics this channel actually pulls traffic on are: wordpress website, yoast seo, google business, guide setup, seo guide, elementor pro, website elementor, pro woocommerce. These are the lanes it owns - and the ones a similar channel competes against.

How often does Matt Tutorials post, and when?

Matt Tutorials publishes about 0.9 videos a week, most often on Sat.

Views by day of week
Sun
49
Mon
3
Tue
10
Wed
7
Thu
9
Fri
48
Sat
53

How long are Matt Tutorials's videos?

Typical uploads run about 15 minutes. Broken down by length, its 20 min+ videos perform best (12K median views) - the format worth leaning into on this channel.

Median views by video length
20 min+
12K
10-20 min
10K
under 5 min
3K
5-10 min
3K

How does Matt Tutorials compare to other tech channels?

At 6K median views, Matt Tutorials sits below the typical tech channel we track (26K) - there is headroom.

How much does Matt Tutorials make? (estimated)

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Matt Tutorials pulls roughly 22K long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $22-$90 a month in ad revenue (about $269-$1,077 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like Matt Tutorials make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Sat. The median is the bar - the goal of every upload is to clear 6K views.

Matt Tutorials stats at a glance

Subscribers55K
Total views3.6M
Videos published259
Avg views (of 179 analyzed)17K
Uploads per week0.9
Typical length15 min
On YouTube since2020 (6 yrs)

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Public YouTube data for Matt Tutorials, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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