Cooking ยท head-to-head
People Vs Food VS
CookwithParul
Two cooking channels, compared on the numbers that actually move a video rather than subscriber vanity. People Vs Food sits at 13M subscribers with a typical 213K views per upload; CookwithParul at 11M with about 60K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. CookwithParul is the more consistent - a 32% hit-rate means a bigger share of its uploads break out past 2x its median. People Vs Food has the bigger reach, pulling a typical 213K views against 60K. Consistent breakouts vs raw reach - pick your goal.
| Metric | People Vs Food | CookwithParul |
|---|---|---|
| Subscribers | 13M | 11M |
| Median views / video | 213K | 60K |
| Hit-rate (beats 2x median) | 7% | 32% |
| Top-video share | 45% | 39% |
| Est. ad revenue / mo | $4Kโ$18K | $1Kโ$4K |
| Uploads / week | 3.2 | 2.8 |
| Typical length | 31 min | 8 min |
| Started | 2013 | 2017 |
The words that keep showing up in each channel's winning titles differ too: People Vs Food leans on try, americans, first, time, while CookwithParul leans on min, mango, oil, dahi. Open either channel for the full breakdown of what wins versus flops.