Fitness · head-to-head
ATHLEAN-X™ VS 
The Fitness Marshall
Two fitness channels, compared on the numbers that actually move a video rather than subscriber vanity. ATHLEAN-X™ sits at 14M subscribers with a typical 697K views per upload; The Fitness Marshall at 7.3M with about 663K. Below is the full head-to-head plus the titles that win for each.
It splits depending on what you care about. The Fitness Marshall is the more consistent - a 21% hit-rate means a bigger share of its uploads break out past 2x its median. ATHLEAN-X™ has the bigger reach, pulling a typical 697K views against 663K. Consistent breakouts vs raw reach - pick your goal.
| Metric | ATHLEAN-X™ | The Fitness Marshall |
|---|---|---|
| Subscribers | 14M | 7.3M |
| Median views / video | 697K | 663K |
| Hit-rate (beats 2x median) | 17% | 21% |
| Top-video share | 37% | 33% |
| Est. ad revenue / mo | $5K–$22K | $2K–$7K |
| Uploads / week | 1.2 | 0.4 |
| Typical length | 12 min | 4 min |
| Started | 2006 | 2014 |
The words that keep showing up in each channel's winning titles differ too: ATHLEAN-X™ leans on proper form, stop doing, stop cking, build muscle, while The Fitness Marshall leans on dance workout, caleb dance, lady gaga, dua lipa. Open either channel for the full breakdown of what wins versus flops.