Finance · channel analysis

Passive Income Investing - what's actually working, and what isn't

Finance · 19-min uploads · 246K subscribers · started 2020 · ~4.4/week
Est. ad revenue$237–$949/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 151 most recent of 924 long-form uploads. One of the finance YouTube channels we track. Visit Passive Income Investing on YouTube →

In Passive Income Investing's own words
Your #1 Source for Income Oriented Investing Financially Independent Canadian couple since 2019, living off Passive Income from Income Oriented ETFs: The Passive Income Investing (PII) strategy is about creating one's OWN paycheck by investing in funds that use Income Enhancing Strategies like...Based in CA

Passive Income Investing's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 73% of all views and its biggest is 228.9× the median, so the median upload (8K views) is the floor and the big numbers are the exception.

8K
median views
228.9×
top vs median
10%
hit rate (2×+)
73%
views from top 10%

What is Passive Income Investing's most popular video?

Its biggest hit is "Top Performing Canadian Banks Covered Call ETF is Beating the Banks?! | Mulvihill CBNK ETF" at 1.9M views - 228.9× the channel median. The other top performers:

Video titleViews
Top Performing Canadian Banks Covered Call ETF is Beating the Banks?! | Mulvihill CBNK ETF1.9M
Best CASH Parking ETF?! Mulvihill SPFD ETF: 10% Yield & Stable Stock Price | SPFD vs SPLT653K
Ninepoint HighShares: 3 New Canadian Stocks + U.S. Launches | ECHI Dividend Increase?53K

Which titles work best for Passive Income Investing - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Top Performing Canadian Banks Covered Call ETF is Beating the Banks?! | Mulvihill CBNK ETF1.9M
Best CASH Parking ETF?! Mulvihill SPFD ETF: 10% Yield & Stable Stock Price | SPFD vs SPLT653K
Ninepoint HighShares: 3 New Canadian Stocks + U.S. Launches | ECHI Dividend Increase?53K
Harvest MSTE ETF Closing Down?! Reverse Split?! MSTE & HHIS | FULL Q&A with: @Harvest ETFs31K
You Don't Need Millions Of Dollars To Become Financially Free! $9,000 monthly. PII Testimonial #1027K
My $2.2 Million Covered Call Stock Portfolio Unveiled (BIG Changes) - January 2026 UPDATE #5624K
My $2.4 Million Covered Call Income Stock Portfolio Unveiled: 47k/Month - May 2026 Update #6023K
My $2.3 Million Covered Call Income Stock Portfolio Unveiled: 47k/Month - June 2026 Update #6121K
Covered Call Income = FAKE Income?... Is Ben Felix Right?20K
The Four Horsemen of PII: Top 4 Covered Call Income ETFs of ALL TIME?20K

And the uploads that underperformed for this channel:

Video titleViews
Strategy Buys 4,871 Bitcoin Mostly with STRC...No Dilution! + Strive Launching STRC & SATA ETF5K
Strategy Buys 34,164 Bitcoin for $2.54 Billion! STRC Semi-Monthly Dividends | Bought More MSTE...5K
Strategy Buys 13,927 Bitcoin ($1 Billion) in 1 WEEK?! Only with STRC = No MSTR Dilution5K
Love SCHD? Seek to Double Your Yield | YieldMax DDDD ETF5K
NEW Hamilton CHAMPION ETFs: QMVP & UMVP | Innovative Tech & Utilities Exposure for Canadians5K
Strategy Small Bitcoin Buy | HUGE WEEK Ahead for Bitcoin: CLARITY ACT VOTE + STRC Firing FULL PIN5K
Top Income Covered Call ETFs in the U.S. 🇺🇸 | GPIX SPYI OVL TDAQ Monthly Update: June 2026 - Ep.745K
MSTR & MSTE Weekly Update: Strategy Buys 1587 Bitcoin & Adds $100 Million to Cash Reserve5K
Ninepoint Launching 8 NEW HighShare ETFs (3 Canadian & 5 U.S. Stocks)5K
Strategy Buys 3273 Bitcoin! Now Own More Bitcoin than BlackRock IBIT ETF | Bought 600 More MSTE4K

The words that win for Passive Income Investing

These show up across its winners but barely in its flops - the angles this audience actually clicks: covered call portfolio unveiled.

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 151 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - Passive Income Investing
Best / top / worst / ultimate17% of videos
+52%
Includes a year23% of videos
+43%
An ALL-CAPS word87% of videos
-39%
Uses (brackets)12% of videos
-19%
The title formula for Passive Income Investing

Lean on best / top / worst / ultimate and includes a year - they lift views the most on this channel. Go easy on an all-caps word.

an all-caps word drags views 39% below par here - worth easing off.

What keywords does Passive Income Investing rank on?

Weighted by views, the topics this channel actually pulls traffic on are: covered call, call etf, canadian banks, banks covered, etf yield, stock price, call etfs, million covered. These are the lanes it owns - and the ones a similar channel competes against.

How often does Passive Income Investing post, and when?

Passive Income Investing publishes about 4.4 videos a week, most often on Thu.

Views by day of week
Sun
22
Mon
20
Tue
20
Wed
14
Thu
29
Fri
21
Sat
25

How long are Passive Income Investing's videos?

Typical uploads run about 19 minutes. Broken down by length, its 20 min+ videos perform best (11K median views) - the format worth leaning into on this channel.

Median views by video length
20 min+
11K
10-20 min
6K
5-10 min
6K

How does Passive Income Investing compare to other finance channels?

At 8K median views, Passive Income Investing sits below the typical finance channel we track (12K) - there is headroom.

What is Passive Income Investing's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Passive Income Investing pulls roughly 157K long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $157-$628 a month in ad revenue (about $1,884-$7,538 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like Passive Income Investing make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Thu, and build titles around its proven words (covered, call, portfolio). The median is the bar - the goal of every upload is to clear 8K views.

Passive Income Investing stats at a glance

Subscribers246K
Total views18M
Videos published924
Avg views (of 151 analyzed)26K
Engagement rate12.8%
Uploads per week4.4
Typical length19 min
On YouTube since2020 (6 yrs)

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Public YouTube data for Passive Income Investing, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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