Fitness · channel analysis

musclemonsters - what's actually working, and what isn't

Fitness · 11-min uploads · 1.0M subscribers · started 2008 · ~1.2/week
Est. ad revenue$327–$1K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 181 most recent of 1K long-form uploads. One of the fitness YouTube channels we track. Visit musclemonsters on YouTube →

In musclemonsters's own words
Alain Gonzalez is the founder of Muscle Monsters and author of Muscle After 40. With over 17 years of experience, he helps men over 40 build muscle, burn fat, and stay strong using science-based training, nutrition, and recovery strategies. On this channel, you'll find practical, no-fluff guidance...Based in US

What are musclemonsters's average views?

This channel runs on hits: its top 10% of videos pull 61% of all views and its biggest is 40.5× the median, so the median upload (42K views) is the floor and the big numbers are the exception.

42K
median views
40.5×
top vs median
25%
hit rate (2×+)
61%
views from top 10%

What is musclemonsters's most popular video?

Its biggest hit is "The ONLY 3 Dumbbell Glute Exercises You Need (Bigger Butt)" at 1.7M views - 40.5× the channel median. The other top performers:

Video titleViews
The ONLY 3 Dumbbell Glute Exercises You Need (Bigger Butt)1.7M
13 Things No One Tells You About Creatine1.6M
10 Worst Testosterone Killers (avoid at all costs!)1.4M

Which titles work best for musclemonsters - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
The ONLY 3 Dumbbell Glute Exercises You Need (Bigger Butt)1.7M
13 Things No One Tells You About Creatine1.6M
10 Worst Testosterone Killers (avoid at all costs!)1.4M
7 Dumbbell-Only Chest Exercises You're NOT Doing (but should be)1.1M
The ONLY 3 Dumbbell Back Exercises You Need (men over 40)1.1M
The ONLY 5 Exercises You Need to Look Jacked (men over 40)932K
The ONLY 3 Lower Chest Exercises You Need for Rounded Pecs853K
The ONLY 3 Dumbbell Exercises You Need for Bigger Biceps (men over 40)789K
The ONLY 3 Exercises Men Over 40 Need for Muscle Growth614K
93% of Men Over 40 Fail to Lose Their Love Handles (do this instead!)573K

And the uploads that underperformed for this channel:

Video titleViews
The ONLY 3 Ab Exercises You Need (men over 40)21K
How Men Over 40 Can Get Rid of Man Boobs PERMANENTLY (5 simple steps)20K
10 Reasons You Can't Get It Up (and how to fix it)20K
The Harsh Truth About Building Muscle After 4019K
The Truth About Heavy vs Light Weights After 40 (Most Men Get This Wrong)19K
If You're A Man Over 40, Train Like This (builds Muscle faster)19K
9 Foods that ACTUALLY Boost Testosterone19K
Unfortunately, Building More Muscle Than Everyone Else Is This Simple19K
15 Mind-Blowing Facts About Building Muscle After 4018K
7 Muscle-Building Foods You're NOT Eating (but should be)18K

The words that win for musclemonsters

These show up across its winners but barely in its flops - the angles this audience actually clicks: exercises.

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 181 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - musclemonsters
Has a number86% of videos
+57%
Asks a question6% of videos
-41%
An ALL-CAPS word40% of videos
+26%
Best / top / worst / ultimate8% of videos
+18%
The title formula for musclemonsters

Lean on has a number and an all-caps word - they lift views the most on this channel. Go easy on asks a question.

Surprise: asks a question costs this channel 41% here - the opposite of the usual "always do it" advice.

What keywords does musclemonsters rank on?

Weighted by views, the topics this channel actually pulls traffic on are: only dumbbell, exercises bigger, exercises men, chest exercises, only exercises, avoid all, all costs, glute exercises. These are the lanes it owns - and the ones a similar channel competes against.

How often does musclemonsters post, and when?

musclemonsters publishes about 1.2 videos a week, most often on Thu.

Views by day of week
Sun
19
Mon
6
Tue
4
Wed
14
Thu
72
Fri
61
Sat
5

How long are musclemonsters's videos?

Typical uploads run about 11 minutes. Broken down by length, its 5-10 min videos perform best (50K median views) - the format worth leaning into on this channel.

Median views by video length
5-10 min
50K
under 5 min
44K
10-20 min
39K

How does musclemonsters compare to other fitness channels?

At 42K median views, musclemonsters runs above the typical fitness channel we track (17K). It is outperforming its niche.

How much money does musclemonsters make on YouTube?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, musclemonsters pulls roughly 217K long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $217-$867 a month in ad revenue (about $2,601-$10,403 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like musclemonsters make next?

Copy what already works here, not generic advice: lean on the 5-10 min format, ship on Thu, and build titles around its proven words (exercises). The median is the bar - the goal of every upload is to clear 42K views.

musclemonsters stats at a glance

Subscribers1.0M
Total views162M
Videos published1K
Avg views (of 181 analyzed)125K
Engagement rate5.4%
Uploads per week1.2
Typical length11 min
On YouTube since2008 (18 yrs)

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Public YouTube data for musclemonsters, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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