Fitness · channel analysis

Michelle Roots Fitness & Nutrition Coach - what's actually working, and what isn't

Fitness · 15-min uploads · 123K subscribers · started 2010 · ~0.7/week
Est. ad revenue$68–$273/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 180 most recent of 510 long-form uploads. One of the fitness YouTube channels we track. Visit Michelle Roots Fitness & Nutrition Coach on YouTube →

In Michelle Roots Fitness & Nutrition Coach's own words
I am a Kinesiologist, Certified Strength & Conditioning Coach, and Certified Nutrition Coach With Over 15 Years Experience in the fitness industry. I own a small training studio in Surrey, BC (Core Conditioning Cloverdale) & also have my own Fitness App (Michelle Roots Train 4 Life Fitness App). I...Based in CA

Michelle Roots Fitness & Nutrition Coach's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 50% of all views and its biggest is 31.5× the median, so the median upload (15K views) is the floor and the big numbers are the exception.

15K
median views
31.5×
top vs median
27%
hit rate (2×+)
50%
views from top 10%

What is Michelle Roots Fitness & Nutrition Coach's most popular video?

Its biggest hit is "BEST High Protein Foods To LOSE WEIGHT In CALORIE DEFICIT" at 473K views - 31.5× the channel median. The other top performers:

Video titleViews
BEST High Protein Foods To LOSE WEIGHT In CALORIE DEFICIT473K
BODY RECOMPOSITION For Women | How To LOSE FAT and Gain Muscle369K
BEST Compound Exercises With Dumbbells | LOSE FAT Gain Muscle327K

Which titles work best for Michelle Roots Fitness & Nutrition Coach - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
BEST High Protein Foods To LOSE WEIGHT In CALORIE DEFICIT473K
BODY RECOMPOSITION For Women | How To LOSE FAT and Gain Muscle369K
BEST Compound Exercises With Dumbbells | LOSE FAT Gain Muscle327K
BODY RECOMPOSITION | How Long Does It Take To See RESULTS?188K
How To LOSE ARM FAT (Fast?) - THE TRUTH For Women151K
Weight Loss CALORIE CALCULATOR / CALORIE DEFICIT For Beginners151K
TRANSVERSE ABDOMINIS Exercises & Activation For Beginners145K
7 Compound Lifts EVERY WOMAN Should Do To Get STRONG & LEAN143K
BEST Free Calorie Counter Apps To Track Macros For FAT LOSS139K
Top 5 High PROTEIN Breakfast Ideas For FAT LOSS (Ready in 5 Mins!)135K

And the uploads that underperformed for this channel:

Video titleViews
5 HEALTHY HABITS That Changed My LIFE | Build DISCIPLINE & Be Productive6K
Zone 2 Cardio MISTAKES that STOP FAT LOSS and BODY RECOMPOSITION6K
12 Min UPPER BODY Workout With WEIGHTS + CORE w/ FITBENCH6K
5 Reasons Your CALORIE DEFICIT Is NOT Working & How To Fix Your MISTAKES6K
FAT LOSS Over 40 | 12 Mindset Shifts Every Woman NEEDS To Make To See Results6K
What Is DOMS (Delayed Onset Muscle Soreness) & HOW TO RELIEVE IT6K
How To Engage Your CORE Properly In Compound Lifts | DEEP CORE Tutorial6K
12 Min DUMBBELL FULL BODY Workout /Strength Cardio w/ FITBENCH6K
FOOD LABELS 101: How To Read Nutrition Labels For WEIGHT LOSS5K
BENEFITS Of Weightlifting Vs. Cardio For WEIGHT LOSS5K

The words that win for Michelle Roots Fitness & Nutrition Coach

These show up across its winners but barely in its flops - the angles this audience actually clicks: lose protein.

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 180 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - Michelle Roots Fitness & Nutrition Coach
Uses (brackets)21% of videos
-33%
Best / top / worst / ultimate9% of videos
+29%
Has a number33% of videos
-20%
Speaks to "you"18% of videos
-20%
The title formula for Michelle Roots Fitness & Nutrition Coach

Lean on best / top / worst / ultimate - they lift views the most on this channel. Go easy on uses (brackets).

uses (brackets) drags views 33% below par here - worth easing off.

What keywords does Michelle Roots Fitness & Nutrition Coach rank on?

Weighted by views, the topics this channel actually pulls traffic on are: body recomposition, calorie deficit, fat loss, high protein, weight loss, lose fat, gain muscle, fat gain. These are the lanes it owns - and the ones a similar channel competes against.

How often does Michelle Roots Fitness & Nutrition Coach post, and when?

Michelle Roots Fitness & Nutrition Coach publishes about 0.7 videos a week, most often on Wed.

Views by day of week
Sun
4
Mon
2
Tue
15
Wed
50
Thu
38
Fri
38
Sat
24

How long are Michelle Roots Fitness & Nutrition Coach's videos?

Typical uploads run about 15 minutes. Broken down by length, its 20 min+ videos perform best (29K median views) - the format worth leaning into on this channel.

Median views by video length
20 min+
29K
5-10 min
26K
10-20 min
13K

How does Michelle Roots Fitness & Nutrition Coach compare to other fitness channels?

At 15K median views, Michelle Roots Fitness & Nutrition Coach sits below the typical fitness channel we track (17K) - there is headroom.

What is Michelle Roots Fitness & Nutrition Coach's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Michelle Roots Fitness & Nutrition Coach pulls roughly 45K long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $45-$181 a month in ad revenue (about $542-$2,167 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like Michelle Roots Fitness & Nutrition Coach make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Wed, and build titles around its proven words (lose, protein). The median is the bar - the goal of every upload is to clear 15K views.

Michelle Roots Fitness & Nutrition Coach stats at a glance

Subscribers123K
Total views6.8M
Videos published510
Avg views (of 180 analyzed)34K
Engagement rate7%
Uploads per week0.7
Typical length15 min
On YouTube since2010 (16 yrs)

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Public YouTube data for Michelle Roots Fitness & Nutrition Coach, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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