Fitness · channel analysis

MattDoesFitness - what's actually working, and what isn't

Fitness · 19-min uploads · 2.4M subscribers · started 2013 · ~0.9/week
Est. ad revenue$2K–$9K/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 180 most recent of 1K long-form uploads. One of the fitness YouTube channels we track. Visit MattDoesFitness on YouTube →

In MattDoesFitness's own words
My name is Matt and I do fitness. I also eat quite a lot...Based in GB

MattDoesFitness's YouTube stats: views and performance

This channel runs on hits: its top 10% of videos pull 32% of all views and its biggest is 9.1× the median, so the median upload (386K views) is the floor and the big numbers are the exception.

386K
median views
9.1×
top vs median
19%
hit rate (2×+)
32%
views from top 10%

What is MattDoesFitness's most popular video?

Its biggest hit is "Lift this dumbbell, WIN £1,000!!" at 3.5M views - 9.1× the channel median. The other top performers:

Video titleViews
Lift this dumbbell, WIN £1,000!!3.5M
We Built Our DREAM Swimming Pool | Full Tour & First Swim2.9M
I ate DOUBLE my son's diet for a day2.8M

Which titles work best for MattDoesFitness - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Lift this dumbbell, WIN £1,000!!3.5M
We Built Our DREAM Swimming Pool | Full Tour & First Swim2.9M
I ate DOUBLE my son's diet for a day2.8M
Training with Behzinga in his Home Gym2.6M
I ate Hafthor Bjornsson's 10,000 Calorie Strongman Diet (World's Strongest Man)1.9M
I ate 3x my son's diet for a day...1.8M
I ate his 11,500 CALORIE Bulking Diet! Ft. World's Biggest Bodybuilder1.7M
Eating at the WORLD'S RUDEST Restaurant *VERBALLY ABUSED in Karen's Diner*1.7M
Lift the GOLD DUMBBELL, win $500 (public challenge)1.7M
I ate Tommy Fury's Bulking Diet *6,000 CALORIES*1.6M

And the uploads that underperformed for this channel:

Video titleViews
WALKING FOR THE FIRST TIME after Achilles rupture surgery216K
Bodybuilders vs 20,000 CALORIE CHALLENGE!! Epic Cheat Day214K
I ate Pro Arm Wrestler's 6,000 CALORIE diet209K
Fake muscle suit prank in public ft. Joe Fazer207K
Asking GYM GIRLS questions guys are too afraid to ask204K
I made the WORLD'S BEST fitness app | Full Morsia App Walkthrough194K
Arm Workout with my Brother | How to get BIGGER ARMS193K
Bodybuilders try Ross Edgley World Record Swim Workout193K
Brothers try OLYMPIC DIVING for the first time... *terrible idea*193K
Hang for 100 seconds, WIN £100!190K

The words that win for MattDoesFitness

These show up across its winners but barely in its flops - the angles this audience actually clicks: diet ate.

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 180 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - MattDoesFitness
Has a number54% of videos
+36%
Best / top / worst / ultimate6% of videos
-28%
Short title (≤6 words)12% of videos
-25%
An ALL-CAPS word72% of videos
-23%
Uses (brackets)11% of videos
-17%
The title formula for MattDoesFitness

Lean on has a number - they lift views the most on this channel. Go easy on best / top / worst / ultimate.

best / top / worst / ultimate drags views 28% below par here - worth easing off.

What keywords does MattDoesFitness rank on?

Weighted by views, the topics this channel actually pulls traffic on are: bulking diet, dream home, strongest man, calorie bulking, diet calories, home gym, dumbbell win, built dream. These are the lanes it owns - and the ones a similar channel competes against.

How often does MattDoesFitness post, and when?

MattDoesFitness publishes about 0.9 videos a week, most often on Wed.

Views by day of week
Sun
2
Mon
2
Tue
60
Wed
66
Thu
29
Fri
19
Sat
2

How long are MattDoesFitness's videos?

Typical uploads run about 19 minutes. Broken down by length, its 20 min+ videos perform best (453K median views) - the format worth leaning into on this channel.

Median views by video length
20 min+
453K
10-20 min
319K

How does MattDoesFitness compare to other fitness channels?

At 386K median views, MattDoesFitness runs above the typical fitness channel we track (17K). It is outperforming its niche.

What is MattDoesFitness's net worth and estimated earnings?

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, MattDoesFitness pulls roughly 1.5M long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $1,494-$5,975 a month in ad revenue (about $17,926-$71,703 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like MattDoesFitness make next?

Copy what already works here, not generic advice: lean on the 20 min+ format, ship on Wed, and build titles around its proven words (diet, ate). The median is the bar - the goal of every upload is to clear 386K views.

MattDoesFitness stats at a glance

Subscribers2.4M
Total views467M
Videos published1K
Avg views (of 180 analyzed)558K
Uploads per week0.9
Typical length19 min
On YouTube since2013 (13 yrs)

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Public YouTube data for MattDoesFitness, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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