Finance · channel analysis

Everyday Investing - what's actually working, and what isn't

Finance · 10-min uploads · 61K subscribers · started 2017 · ~0.4/week
Est. ad revenue$44–$177/morough estimate from recent upload pace at $1.5-6 RPM

Most stats sites hand you a subscriber count and an earnings guess. Neither answers the question that matters: which titles win on this channel, which flop, and what a creator should copy. Here is that read, from its 118 long-form uploads. One of the finance YouTube channels we track. Visit Everyday Investing on YouTube →

In Everyday Investing's own words
Helping everyday investors simplify investing with technology. Hi, I'm Erik, the founder of EverydayInvesting.com and a Certified Financial Education Instructor℠ (CFEI®). At Everyday Investing, we believe in breaking down barriers to financial education, making investing more approachable, and...Based in US

How does Everyday Investing perform on YouTube?

This channel runs on hits: its top 10% of videos pull 54% of all views and its biggest is 23.7× the median, so the median upload (17K views) is the floor and the big numbers are the exception.

17K
median views
23.7×
top vs median
27%
hit rate (2×+)
54%
views from top 10%

What is Everyday Investing's most popular video?

Its biggest hit is "Coinbase Withdraw Guide: How to Withdraw From Coinbase" at 403K views - 23.7× the channel median. The other top performers:

Video titleViews
Coinbase Withdraw Guide: How to Withdraw From Coinbase403K
Best Stock Trading Apps For Beginners - 3 Best Stock Market Apps389K
Coinbase Buy Guide: How To Buy Bitcoin On Coinbase For Beginners!270K

Which titles work best for Everyday Investing - and which flop?

Same channel, same audience. The gap between these two lists is the title doing the work. Its strongest titles:

Video titleViews
Coinbase Withdraw Guide: How to Withdraw From Coinbase403K
Best Stock Trading Apps For Beginners - 3 Best Stock Market Apps389K
Coinbase Buy Guide: How To Buy Bitcoin On Coinbase For Beginners!270K
Stash Vs Acorns App | Is the Stash or Acorns App Better for Investing?247K
Acorns App Review - How To Make Money With The Acorns App244K
Webull App Tutorial - Stock Market Order Types Explained210K
3 Best Investing Apps For Beginners193K
Robinhood Taxes Explained - How To File Robinhood Taxes On TurboTax189K
Stash App Review - How To Make Money On The Stash Invest App187K
Stash vs Acorns App - The Two Best Investing Apps For Beginners?123K

And the uploads that underperformed for this channel:

Video titleViews
Cobo Vault Review | Military Grade Cryptocurrency Hardware Wallet5K
Wealthfront Custom Portfolios Review - Passive Investing Made Easy4K
Top 5 Best Crypto Tax Software For Beginners 📊4K
Acorns Recurring Investments: How To Automate Investing4K
ELLIPAL Wallet Review - Cold Storage Wallet For Cryptocurrency4K
Robinhood Finally Adds Beneficiaries | What You Need To Know!4K
5 Best Tax Software For Beginners | Which One Is Right For You?3K
Crypto.com 10% Gift Card Cashback - Earning CRO with Crypto Pay Gift Cards3K
FINALLY! Buy Crypto Instantly with Zero Fees on Crypto.com3K
M1 Finance Taxes For Beginners | How To Pay Your Stock Taxes3K

The words that win for Everyday Investing

These show up across its winners but barely in its flops - the angles this audience actually clicks: app robinhood apps beginners.

Which title patterns actually move the needle

Not a guess - the real view lift of each pattern across 118 uploads: median views with it versus without. This isolates the title from the topic, so you copy what works here and skip what does not - something no other tracker breaks down per channel.

View lift by title pattern - Everyday Investing
Speaks to "you"15% of videos
-56%
An ALL-CAPS word10% of videos
-53%
Asks a question23% of videos
+27%
Has a number21% of videos
-24%
The title formula for Everyday Investing

Lean on asks a question - they lift views the most on this channel. Go easy on speaks to "you".

Surprise: speaks to "you" costs this channel 56% here - the opposite of the usual "always do it" advice.

What keywords does Everyday Investing rank on?

Weighted by views, the topics this channel actually pulls traffic on are: apps beginners, stock market, app review, acorns app, market apps, buy bitcoin, stock trading, review money. These are the lanes it owns - and the ones a similar channel competes against.

How often does Everyday Investing post, and when?

Everyday Investing publishes about 0.4 videos a week, most often on Fri.

Views by day of week
Sun
17
Mon
6
Tue
27
Wed
0
Thu
4
Fri
40
Sat
24

How long are Everyday Investing's videos?

Typical uploads run about 10 minutes. Broken down by length, its 10-20 min videos perform best (19K median views) - the format worth leaning into on this channel.

Median views by video length
10-20 min
19K
5-10 min
13K

How does Everyday Investing compare to other finance channels?

At 17K median views, Everyday Investing runs above the typical finance channel we track (12K). It is outperforming its niche.

Everyday Investing's estimated YouTube earnings

Nobody outside the channel sees the real figure, and ad revenue is only part of it - sponsorships and merch often dwarf it. But from public view counts, Everyday Investing pulls roughly 29K long-form views a month from recent uploads, which at a typical $1-4 RPM works out to an estimated $29-$117 a month in ad revenue (about $351-$1,404 a year). Treat it as a ballpark, not a payslip - real creator income varies wildly, and this ignores the back catalogue.

What should a channel like Everyday Investing make next?

Copy what already works here, not generic advice: lean on the 10-20 min format, ship on Fri, and build titles around its proven words (app, robinhood, apps). The median is the bar - the goal of every upload is to clear 17K views.

Everyday Investing stats at a glance

Subscribers61K
Total views5.0M
Videos published118
Avg views (of 118 analyzed)42K
Uploads per week0.4
Typical length10 min
On YouTube since2017 (9 yrs)

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Public YouTube data for Everyday Investing, analyzed by TubeHunter. We show the read, not a guarantee - titles are one lever, not magic.

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